Why AI Change Feels Different Now

AI is more than a technological change; it’s an upheaval in thought and organization. Generative AI is unique because it disrupts not just the technological ecosystem but also how decisions are made, who contributes to decisions, and how quickly change permeates roles, industries, and expectations. This is not about updating tools; it is about updating leaders.
Rule 1: Lead with context, not just vision
In an AI world, people need more than a journey map; they need constant context. Leaders will be required to answer some of the same questions in different contexts repeatedly: Why this, why now? This is the new leadership baseline in an AI world: clarity in action instead of command and narrative in direction instead of top-down.
The Myth: Why Leadership Isn’t Dead; It’s Evolving
AI did not kill traditional leadership, but it exposed where already struggling. The top-down mandates with linear rollout plans simply don’t work, as a result of everything about AI changing every quarter. The fundamentals still apply, just at warp speed and with a higher rate of false starts.
Rule 2: Start small but think big
AI projects fail when they are vague, large, and not aligned. The best leaders start with small, outcome-oriented pilots that align with a real business challenge. “Quiet confidence” is a critical building block of modern leadership in AI: test quickly, learn quickly, and scale anything that works.
The Shift: What’s Different in the AI Era
In previous transformations, the change has been optional and top-down. Today in AI, there is leadership in navigating a world with teams already using ChatGPT and competitors trialing automation at scale, all while the public has high expectations and there is rarely clarity within. That is the new dilemma.
Rule 3: Embed AI literacy in the culture
Leaders don’t need to be AI experts, but they need enough knowledge to ask the right questions and identify risks. Your team cannot follow what they do not understand. Building the fluency related to AI across the whole organization is now a responsibility of leadership, not just the learning and development department.
The Lens: Rethink Speed, Scale, and Feedback
AI changes the cadence of work and decision-making. You cannot engage in the old ways of 2015. Cycles are faster. Feedback is instantaneous, and iteration overwhelms rationality.
Rule 4: Design for agility over perfection
Directors who have succeeded in the AI landscape have shipped, tested, and adjusted in real time. There is no such thing as a perfect launch; only momentum. Be flexible in your important pursuit as a director.
We’ve already seen what happens when leadership clings to rigid planning in a fast-moving environment; just look at Astra’s shutdown. Vision wasn’t the issue. Adaptability was.
The Pilot: Test Before You Scale
The quickest way to fail at “AI-ing everything” is to fail to experiment in focused, smaller ways and instead embark on large-scale efforts fraught with hype.
Rule 5: Anchor every decision in ethics
Bias, transparency, and data privacy aren’t footnotes to leadership in AI; they are fundamental principles. Your decisions with AI drive trust inside the business and outside the business. Ethics shouldn’t be a footnote; it should be a lever.
The Culture: People First, Always
Technology doesn’t change culture; people do. AI can increase creativity, speed, and strategy, but only if your team feels supported, acknowledged, and safe to explore.
Rule 6: Empower, don’t control
Great AI-era leaders act as sponsors rather than dictators. They provide the conditions in which teams can excel without fear of consequences. Change becomes a collective effort rather than a top-down push.
My Takeaway: What Real Leadership Looks Like Now
After watching teams, managers, and organizations react to AI as it has unfolded, one thing is clear: the best leaders are not the loudest or most technical; they are the leaders who ask questions, react swiftly, and build bridges with humans and machines.
Rule 7: Stay curious and keep listening
AI changes every week. The day when you stop learning, you are falling behind. Those leaders who keep their curiosity don’t just stay ahead; they support everyone to catch up.
Leadership That Lasts Beyond the Hype

The AI age rewards the person who asks the right questions when no one else is, not the loudest voice in the room. Leadership in AI is not about knowing every technical detail or chasing every shiny new object. It’s about leading your people through uncertainty with vision and transparency and knowing the right moment to jump in and take the next step, even when you don’t always know what that next step is.
Change is inevitable. But direction is a choice. The remaining leaders will be the ones who listen more than they lecture, experiment more than just execute, and evolve with their people and not above them.
So, here is the real question: are you still trying to manage AI… or are you ready to lead through it?
Start now. Take one rule. Implement it today. This is how actual leadership in AI starts, not in theory but in practice.
Want to go deeper? Check out how Gen Z is learning the skills to stay human and future-proof in a world where AI isn’t just a tool; it’s the game.