If you love shopping like Rachel Green, you’re in for a treat. Fashion is no longer about trends anymore, it’s all about tech in this fast-pacing world, as we’ve already explored in how AI is revolutionizing fashion from runways to retail. If airlines can use tech to avoid turbulences, why can’t fashion use tech to dodge bad trends and wasted clothes? That’s right and now we have H&M leading the runaway of innovation. Hennes & Mauritz AB popularly known as H&M is mixing fashion with AI to give its users better shopping experiences. And is continuing it’s exploration with Generative AI. It is expanding it’s creativity by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world by showcasing seasonal yet timeless denim, as per the press release given by H&M.
1. Smarter Stocks with AI Prediction
AI is helping stock in predicting what we actually like. I’m sure you’ve experienced this, where you enter a store, you LOVE a top, and you start looking for your size and bam it’s out of stock. Or even worse, you’ve been scrolling for god knows how long and find racks full of stuff you don’t want. H&M also faced the same problem, too much of wrong stuff, and not enough of the right.
AI our savior is here to save the day. By using clever algorithms H&M predicts what’s trending, what’s hot and stores stocks accordingly. No more running out of the good stuff, the prediction also helps in getting the right amount. Which means fewer leftover clothes and good news for our planet!
2. Try Before You Buy, Without Even Leaving Your Couch
Returning orders is a hassle, you need to state a reason, schedule a picking up date and further even be present to return it. Say no more! H&M has launched virtual fitting rooms and digital avatars. So imagine this you have a digital twin who tries out the outfit you’ve liked while you sip your lemonade, at the comfort of your house on a sunny day. So how does this happen? Well… AI scans your size, then it shows how the outfit looks on your digital twin and let’s you choose if it fits your vibe or not. Fewer returns, less frustration and no unnecessary shipping.
3. AI Picks Up the Trends, Fashion At a Lightning Speed
Let me introduce you to the concept of AI trendspotting. So you would have observed how H&M drops that perfect pastel blazer or those chunky boots right when you’re looking for it. That’s not magic, that’s AI. So, H&M’s digital brain scans social media, fashion blogs, sees what’s trending and even searches for what’s currently buzzing. It analyzes the online chatter, hashtags, and search behavior. And just like that the new collection is out.
4. Personalized In-Store Experiences
The trend, the culture, the vibe is different in every city, so why have the same store? Gone are those days where every store looked alike. AI now helps local stores stock more items that feel more you. AI also helps in managing the stock, this way bestsellers stay available and stores can clutter out items that aren’t selling.
5. Recycling Made Chic
Guess what is fashion’s dark side…. it’s textile waste. But H&M is not turning an blind eye. AI is helping in tackling fashion waste. With the help of advanced textile-sorting systems that are powered by AI, the company is now able to recycle old clothes more efficiently. So what AI does is it recycles the fabrics accurately. This step is the key to making high-quality recycled materials for future collections. Doesn’t it feel good to know that H&M encourages sustainability. Well now this point would make Phoebe happy.
The Future of Fashion is Fun, Fast, and Green
H&M is utilizing AI in the best way possible. It is making shopping convenient and fun. It is also making sure that the earth breathes easier. In a world where some fashion startups have unfortunately stumbled due to poor decisions they have taken, like what happened with Caastle’s downfall, H&M is showing how technology, when used positively, can truly transform the industry.
