Just imagine this, one day you can launch your own startup without knowing how to code, without raising capital and without even hiring a team? Sounds like that could never happen, right? Well…. this is exactly what entrepreneur Henrik Werdelin wants to make possible with his latest venture Audos. What exactly is Audos? It is a platform which is designed to help anyone who wants to build AI powered businesses from scratch. And the best part? You wouldn’t even need technical knowledge to do so.

Werdelin previously has co-founded BarkBox and a startup studio Prehype, and has helped entrepreneurs build scalable brands for the last 15 years. As reported by TechCrunch, Werdelin now with Audos is taking the enterprise and compressing it to an AI platform that would not require coding. Additionally, the aim is to scale startup creation from “tens” per year to hundreds of thousands.
A Shift in Philosophy
From Prehype to Audos there has been a shift in philosophy. Let me explain. Prehype actually worked closely with tech founders to create VC-backed startups. While on the other hand the aim with Audos is for those from non technical background to build their own companies.
“We’re taking all the knowledge and methodology we’ve developed over the years,” Werdelin told TechCrunch, “and trying to democratize it.”
So does this mean everything is going to happen with natural language, with no jargon, no friction? YES. AI agents are going to help individuals brainstorm, build, and test business ideas.
How Audos Works
The process is actually quite simple and perfectly laid out:
- You click on an Audos ad, this ad is usually shown on Facebook and Instagram.
- Then an AI agent chats with you to identify and understand your idea and ideal customer.
- Once the AI agent understands everything through your responses, Audos is going to help you launch.
How? How can a company be launched with just responses? What’s making this happen? Well, behind the scenes the platform Audos, uses AI to generate landing pages, design products, plan ad strategies, and even tests customer acquisition costs through paid ads!
Who’s Using It?
Since it’s launch Audos has actually helped thousands of businesses. Like:
- A car mechanic offering tools to help people decode repair quotes.
- An entrepreneur offering after-death logistics.
- A virtual golf coach.
- An AI-powered nutritionist.
Werdelin has a cute name that he affectionately calls these startups- ‘DonkeyCorns’ . They are businesses run by 1 or 2 people, profitable and sustainable with the aim changing lives rather than chasing unicorn, unrealistic valuations.
The Audos Business Model
So how much equity does Audos get from these companies for helping them? Audos uses revenue-share model. In which founders:
- They keep full ownership of their business
- They get up to $25,000 in funding
- Furthermore, they receive access to powerful AI tools and marketing support.
What does Audos get in exchange? Just like the Apple’s App store takes a platform fee, similarly Audos takes a 15% cut of revenue, indefinitely.
Can Audos Stay Ahead?
Werdelin is aware that AI space is attracting more crowd each passing day and knows how important differentiation is. He admits that they want to be the platform that helps people actually build businesses, and not just tools for tools’ sake. You can see how this mindset aligns with broader trends in AI startups raising funding and redefining business models.