Imagine getting access to the kind of marketing tools that usually cost hundreds for free. Brevo (formerly Sendinblue) isn’t just another app; it’s the game-changing platform that’s turning the marketing world upside down with features that most platforms hide behind paywalls.
If you’re a freelancer, small business owner, e-commerce brand, or content creator seeking a straightforward yet powerful solution, Brevo is a gem. You don’t have to manage five different tools for emails, landing pages, CRM, and automation; Brevo does it all from one clean dashboard.
Let’s get into what Brevo does, what’s free, what you get with paid plans, and if it’s the right tool for your business.
What is Brevo, and what can it do?
Brevo is a full-stack marketing platform designed for small and medium-sized businesses. It’s meant to assist you in growing leads, engaging customers, and converting more sales without requiring a tech team or an enormous budget.
1. Email Marketing
At the core of Brevo’s marketing tool is its email tool:
- Drag-and-drop email builder with dozens of templates
- Personalization using customer data (such as name or behavior)
- For Segmentation and targeted lists
- Email heatmaps, performance reports, and click tracking
- Mobile previews and inbox testing.
2. SMS & WhatsApp Marketing
Reach your customers in an instant on their mobiles:
- You can send promotional messages or alerts through SMS or WhatsApp, reaching your audience on their preferred communication channels.
- Additionally, Brevo offers pay-as-you-go pricing, allowing you to buy credits only when required, providing flexibility and cost control.
- Moreover, it ensures very high global deliverability and supports time zone targeting, helping you reach customers at the optimal time.
- Furthermore, you can automate follow-ups and transactional SMS, streamlining your communication and improving customer engagement.
3. Marketing Automation
Spare time and increase efficiency with intelligent workflows:
- Automate welcome emails, cart abandonment, post-purchase follow-ups
- The drag-and-drop visual workflow builder
- Set conditions, delays, and multiple paths
- Ideal for lifecycle marketing and lead nurturing.
4. CRM (Customer Relationship Management)
Track your customers and deals with an integrated CRM:
- You can save an unlimited number of contacts with custom fields and notes, offering complete flexibility in managing customer information.
- Additionally, you can visualize pipelines and sales stages, making it easier to stay organized and track progress.
- Moreover, you can assign tasks, schedule follow-ups, and track history, ensuring no important action is missed.
- Furthermore, it syncs effortlessly with forms and email activity, keeping all your data organized and up to date across different platforms.
5. Landing Page Builder (Paid Plan Only)
Create high-converting landing pages in a snap without writing code:
- Drag-and-drop editor
- Insert forms, videos, countdowns, and payment gateways
- Link directly to your automation workflows or email list
- Ideal for lead magnets, webinars, or promotions
6. Transactional Emails (SMTP & API)
Send important emails reliably:
- Send order receipts, password recoveries, and notifications
- Use SMTP relay or connect via API
- For tracking deliverability and logs
- Kept separate from marketing emails to avoid hurting your domain reputation.
7. Web Push Notifications
Reach users in an instant even when they’re off your site:
- Send up to 500 emails per month for free, making it a great choice for businesses starting or looking to reduce costs.
- In addition, you can easily push out offers, blog posts, or events, keeping your audience engaged and informed.
- Moreover, Brevo offers a one-click subscription and delivery, streamlining the entire process and saving you valuable time.
- Furthermore, it works seamlessly with major browsers such as Chrome, Firefox, Edge, and more, allowing for easy access from any device.
8. Facebook Ads Integration (Business Plan Only)
Increase your reach through social retargeting:
- Create Facebook Ads directly from the Brevo Marketing tool.
- Retarget from your contact lists
- Concatenate ads and emails for complete-funnel campaigns
9. Shared Inbox
Streamline communication across your team:
- All customer responses under one roof
- Assign messages to team members
- Tag, sort, and respond directly from the dashboard.
While Brevo focuses on marketing automation, the reach of AI spans much further including transformative work in healthcare. Check out these AI Vaccine Development Breakthroughs that are changing how we approach public health at scale.
Brevo Marketing Tool Pricing
| Plan | Free Plan | Essential Plan | Premium Plan | Enterprise Plan |
|---|---|---|---|---|
| Price | $0/month | Starts at $25/month | Starts at $65/month | Custom pricing |
| Email Campaigns | Up to 300 emails/day | Up to 20,000 emails/month | Up to 1,000,000 emails/month | Custom email limits |
| SMS Campaigns | Not available | Available | Available | Custom limits |
| Automation Features | Basic automation | Advanced automation workflows | Enhanced automation with advanced segmentation | Custom workflows and segmentation |
| CRM | Available for managing contacts | Available with advanced CRM features | Full CRM access with deeper insights | Full CRM with custom integrations |
| Support | Email support | Priority email support | 24/7 chat and email support | Dedicated account manager |
| Reporting | Basic reports | Enhanced analytics and reports | Advanced reporting and A/B testing | Fully customizable reports |
| Advanced Features | Limited features | Automation, landing pages, and integrations | All premium features including multi-user access | Custom features and API access |
SMS and WhatsApp credits are sold separately on all plans.
What You Get in the Free Plan
Brevo marketing tool’s free plan is not a trial; you can run professional campaigns on it.
- Email Marketing: Send up to 300 emails/day with high-quality templates and personalization
- CRM: Handle unlimited contacts, pipelines, and tasks
- Basic Automation: Trigger welcome emails, birthday flows, and abandoned cart reminders
- Transactional Emails: SMTP/API access for system emails
- Web Push Notifications: Up to 500 free per month
- Signup Forms: Add custom forms to your website
- Shared Inbox: View and reply to customer messages all in one location
It’s perfect for beginners, freelancers, coaches, and solopreneurs.
As Brevo streamlines marketing tasks, it’s part of a broader automation movement. If you’re curious about how far this goes, read Robots Taking Over to explore the industries being transformed by AI and robotics.
What You Gain with Paid Plans
When it’s time to grow, Brevo marketing tool paid plans introduce features teams growing their business require:
Starter Plan ($9+/month)
- Unblock daily send limits
- Email support
- Optional Brevo branding removal
Business Plan ($18+/month)
- Complex workflows with branching logic and behavior triggers
- A/B Testing to enhance open rates and conversions
- Send-time optimization to automate emails sent at the best times
- Landing page builder for offers and lead magnets
- Facebook Ads integration.
- Multi-user access
Enterprise Plan (Custom)
- Dedicated account manager
- Custom volume and infrastructure
- Premium security features like SSO
- Migration assistance and customized onboarding.
Real-Life Example: Brevo in Action
The Clay Studio, a Colorado-based small creative business, started using Brevo’s marketing tool free plan to market their classes via email. Initially, they automated follow-up emails to students and included sign-up forms on their website. As a result, within just two months, they grew their contact list by 35%.
However, once they upgraded to the business plan, they took their marketing efforts to the next level. By implementing SMS reminders and optimizing their sending times, the studio saw a remarkable 58% increase in class bookings within just one quarter. Ultimately, Brevo helped The Clay Studio streamline its marketing processes, drive more engagement, and boost its revenue in a short time, proving the platform’s potential for small businesses.
Source: Brevo Customer Stories.
Brevo Is the Free Marketing Platform You’re Missing Out On
Brevo stands out as a remarkable marketing platform that not only offers a powerful suite of tools for small businesses but also does so at no cost. Moreover, the free plan provides access to essential features like email campaigns, CRM, and automation, which compete with other paid platforms. While the premium plan does unlock more advanced features, the free version is more than enough for businesses just starting or those looking to streamline their marketing efforts without breaking the bank.
Ultimately, Brevo proves that you don’t always have to pay a premium to get top-notch features. Therefore, whether you’re a startup or a seasoned entrepreneur, it’s clear that Brevo can be a game-changer in simplifying and optimizing your marketing strategy. If you’re looking for an easy-to-use platform that combines essential features with exceptional value, Brevo might just be the tool you’ve been searching for.
If you’re looking to explore more tools for improving your business operations, check out this review of GravityWrite AI Writing Tool, another excellent resource for enhancing your content creation.
