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    Top 7 Best AI Tools for Market Research

    Revolutionize Your Business Insights with These Powerful AI Market Research Tools

    Market research has become more accessible and even easier with the help of AI tools. These portals do all the heavy lifting from data analysis to highlighting trends, aiding you in making smarter decisions over time. I tried a lot of tools over time, and believe me, there are a couple of them that changed the game for me. Let me share my favorites! From making complex things easy to look for insights that I would not have seen, these seven are standouts of practicality and dependability. Here they are, walking you through the seven tools: what I love about each of them and why they are worth considering.

    Here’s my detailed breakdown of 7 tools on what it tool does, why I love it, and how much it costs.

    1. Gong

    Screenshot of Gong’s dashboard showing sales insights and analytics for improved team performance.
    Gong’s AI-powered platform helps sales teams improve performance by analyzing customer interactions.

    Gong is an AI-powered revenue intelligence platform that analyzes all customer interactions, from sales calls to emails and delivers actionable insights. Many sales teams use it to perfect their strategy and close more deals.

    Why I Like It: Gong doesn’t only give you the numbers; it helps you understand why your sales are doing great or terrible. This is almost like having a virtual coach that points to what is working and what doesn’t. I have observed sales teams perfect their approach by using Gong to significantly improve results.

    Pricing: Gong starts at $5,000 per year for small teams, with customized pricing based on team size and features.

    You can also explore it here: https://www.gong.io/

    2. Perplexity AI

    Screenshot of Perplexity AI’s interface displaying a search query and detailed, cited responses.
    Perplexity AI delivers fast, accurate answers with real-time web browsing and reliable citations.

    This is a search assistant that produces accurate and real-time answers to your questions. The ability to browse the web ensures that its insights will always be current and sound.

    Why I Like It: This tool is my go-to for speedy research. It doesn’t only give results; it backs those results up with citations, so I know that the information given is trustworthy. Whether I need to research a trend or simply check out some competitor strategies, Perplexity AI is my go-to.

    Pricing: $20/month per user, offering unlimited pro searches and advanced features.

    You can also explore it here: https://www.perplexity.ai/

    3. Exploding Topics

    Screenshot of Exploding Topics dashboard highlighting trending topics and analytics.
    Exploding Topics helps businesses stay ahead by identifying emerging trends before they go mainstream.

    It employs AI to forecast trends before they become mainstream. It analyzes search data and online discussions for what is going viral.

    Why I Like It: It’s like having a crystal ball for market trends. I have used it to spot emerging trends early, which gives me and my clients an edge over competitors. For instance, it allowed me to spot the growing demand for eco-friendly packaging months before the competition did.

    Pricing: Plans start at $39/month for the Pro version, with more advanced options for larger teams.

    You can also explore it here: https://explodingtopics.com/

    4. Aomni

    Screenshot of Aomni’s market intelligence platform showing data insights for businesses.
    Aomni consolidates market data from multiple sources to provide deep insights for B2B businesses.

    This is an AI-driven market intelligence platform that generally helps B2B businesses. It gathers and analyzes data from more sources, enabling businesses to understand their customer’s needs and the trending markets.

    Why I Like It: Aomni is a great solution to the complexity of market research, as it puts all of the data together in one place. I’ve used it for tracking industry trends, and it’s been a huge game-changer in creating strategy without spending hours doing manual research.

    Pricing: Small business plans tend to start at around $100/month, with custom pricing for larger organizations.

    You can also explore it here: https://www.aomni.com/

    5. Prelaunch

    Screenshot of Prelaunch platform showing product testing results and customer insights.
    Prelaunch validates product ideas with early customer feedback and A/B testing for smarter launches.

    It is used to validate the product idea before launching into the market. Pre-launch gathers early customer feedback, runs A/B tests, and identifies target audiences for a successful launch.

    Why I Like It: Always a risk with product launches, Prelaunch makes it less about guessing and more about knowing for sure. We used it once to test price positioning and glean valuable insights on pricing that kept some clients out of costly mistakes.

    Pricing: $200 per month; big companies can choose their own customized pricing.

    You can also explore it here: https://prelaunch.com/

    6. Elicit

    Screenshot of Elicit interface showing summarized academic research findings and highlights.
    Elicit simplifies literature reviews by summarizing key points from academic papers and reports.

    This is like having your assistant carry out your research. It makes literature reviews easier and simpler because it helps extract the important points of the findings in an academic paper or report. It’s for people doing a lot of market research, and the same thing can be said when the amount of reading needed is considerable; it saves time and effort because the information is there for you to see, rather than you sifting through numerous documents.

    Why I Like It: It is a godsend when time is scarce and there’s just too much to process. The tool marks down the key findings from the document, saving me time that could be used to analyze instead of reading through a lot of text.

    Pricing: Free, paid plans starting at $50/month.

    You can also explore it here: https://elicit.com/

    7. Browse AI

    Screenshot of Browse AI dashboard with data extraction results and monitoring options.
    Browse AI automates web scraping and data monitoring to track competitors and market trends effortlessly.

    It is an automated web scraping, which makes extracting and monitoring data on a website quite simple. This tool is most suited for tracking competitor pricing, customer reviews, and industry trends.

    Why I Like It: I love how Browse AI takes away the tedious work of collecting data manually. Whether it is tracking competitors’ prices or discovering new market opportunities, this tool saves me hours of effort while delivering structured, actionable data.

    Pricing: Starts at $39/month, and the higher tiers range up to $249/month.

    You can also explore it here: https://www.browse.ai/

    Why AI Tools Are Essential for Market Research

    These AI tools are not only nice to have but essential in the present business environment of high speed. The global AI market is likely to reach $1.3 trillion by 2030, meaning how fast it’s being embraced by people around the world. These tools like Gong, and Prelaunch are there to save the time of business entities, mitigate the risk factors, and be more data-driven.

    You can also check our blog on 7 Best AI Tools for Acing Your Next Interview

    Final Thoughts

    Each of these tools brings something unique to the table, and the best one for you will depend on your specific needs. If you are new to AI, begin with Perplexity AI; it is simple and free! Meanwhile, Exploding Topics is great for business-focused trends, and Prelaunch is a must-try when launching a product.

    Market research doesn’t have to be intimidating. With the right AI tools, you can get insights that help you make smarter decisions faster. Have you ever used any of these tools? Do let me know about your experience or which one excites you to try first!

    FAQ’s

    What are AI tools for market research?

    AI tools for market research are software platforms that use artificial intelligence to analyze data, identify trends, and provide actionable insights. These tools help businesses make informed decisions quickly and accurately by automating processes like data collection, trend spotting, and customer analysis.

    Who can benefit from using AI tools for market research?

    Anyone involved in business strategy, sales, marketing, or product development can benefit from AI tools. They’re particularly useful for small businesses, startups, and large enterprises looking to save time, reduce manual work, and gain deeper insights into their market.

    Are these tools difficult to use?

    Most AI tools are designed with user-friendliness in mind, even for beginners. Many offer intuitive dashboards, tutorials, and customer support to help you get started. Some, like Perplexity AI, are incredibly straightforward and require little to no training.

    How much do these tools cost?

    Pricing varies depending on the tool and its features. Some tools are free, while others, like Gong, start at higher price points (around $5,000 per year). Many platforms offer tiered plans, so you can choose one that fits your budget and needs.

    How do AI tools improve the accuracy of market research?

    AI tools process vast amounts of data quickly and use advanced algorithms to identify patterns and insights that humans might miss. They reduce errors by automating repetitive tasks and providing data-driven predictions, ensuring more reliable and accurate results.

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