Las Vegas is popular for its grand hotels, casinos and larger-than-life experiences. Once you visit the city, you find out why it has always stood out as a popular place. Otonomous minimises labour costs. It also provides guests with a high-end experience by automating services and eliminating the need for a front desk to manage. The Otonomous hotel in Las Vegas, set to open in March 2025, aims to do something that no other hotel has done before. It shall use AI to provide a personalised, guest-focused experience to visitors. The hotel is located near the famous Las Vegas Strip. It shall also offer travellers something unique by using AI while keeping the warmth and comfort of a traditional hotel.
The concept behind the Otonomous hotel
Otonomous is made with a new and a different idea. The hotel is powered by AI from start to finish giving a fully automated experience. From the moment you book your stay to when you check out, the entire process is streamlined and personalised through two main AI systems: FIRO and KEE.
FIRO is the hotel’s booking engine, designed to make sure every guest gets exactly what they need in terms of room arrangements. Whether you want a cosy one-bedroom suite or a large six-bedroom villa, FIRO arranges it all. It asks a set of questions to the users and customises rooms to suit their specific preferences. Whether you want your room near the spa or the pool, FIRO makes it all possible. The system even remembers your likes and dislikes for future stays, so each visit is memorable for you.
After making your reservation, you will interact with KEE, the hotel’s all-in-one app and digital assistant. Whether you want to replace your normal key, a concierge, room service, extra towels, or a recommendation for the best nearby restaurant, KEE can handle it. The most impressive part? KEE learns your preferences during your stay, making adjustments to the room’s temperature or lighting based on your habits. If you like your room a certain way, KEE will remember it for next time.
A new kind of personalisation at the Otonomous hotel
One of the things that sets Otonomous apart from other hotels is the level of personalisation it offers. Unlike traditional hotels where you get a generic room, the AI systems at Otonomous hotel allow you to customise your stay before you even arrive. You’ll answer a few questions when booking, helping the system understand your choices—things like whether you prefer daily cleaning or a quieter room. But it doesn’t stop there. If you agree, the AI can also pull information from social media to create a profile of you, predicting what you might enjoy during your stay.
It’s almost like having your own personal assistant who knows your favourite drink, where you like to sit, etc. This takes the guest experience to a whole new level, offering something closer to what you might expect from a luxury Airbnb but with all the conveniences of a hotel.
AI in the hospitality industry
It is quite clear that technology is changing the hospitality industry. Hotels have started using AI in many ways. But Otonomous goes beyond this as it completely integrates AI into every part of the guest experience. Otonomous minimises labour costs and provides guests with a high-end experience by automating services and eliminating the need for a front desk to manage.
But the real deal is not just about cutting costs. Why AI in the hospitality sector is making news because of its ability to create a real customised experience. Most hotels collect basic data about you-like how many times you’ve stayed or which restaurants you’ve visited—but Otonomous goes much further. The AI gets to know you on a deeper level, adapting to your needs and wants in real time. For example, if you prefer a certain brand of soap or have a specific pillow type, the system can adjust these small details during each stay to make you feel more at home.
Ethical concerns: Where do we draw the line?
The personalisation comes at a cost. The hotel uses AI to collect data about guests’ tastes, choices, and sometimes social media profiles. This data is used to build detailed personas for each guest. This makes the guest experience better but also raises questions about data privacy. How much should hotels know about their guests? And how transparent should they be about how data is collected and used?
There is no easy answer. Otonomous and other such AI hotels shall need to be clear and transparent about the data they collect in exchange for free drinks or room upgrades. Still, some people could find the idea of an AI system that knows so much about them disturbing, and we need to address these issues.
Another concern is the amount of human interaction or its lack thereof. While some guests may love the idea of an AI that handles everything, some people might miss the personal touch. For those who like human interaction, Otonomous gives you the option to reach out to real people for assistance, though the AI is designed to provide the same level of care and attention. This balance between humans and machines is something that will continue to grow. Otonomous is making an effort to give guests the flexibility to choose their level of interaction.
The future of AI in hotels
The Otonomous Hotel is the beginning of a new era. AI innovations are driving changes in the hospitality industry. As a result, hotels are adapting to provide personalised experiences for guests. Otonomous offers a hotel experience that includes AI, providing guests with a place to stay and a space where they feel seen, heard, and catered to. Traditional hotels cannot match this level of personalised service.
In the end, the success of AI in hospitality will depend on finding the right balance—one where technology adds value to the guest experience without compromising privacy or the human touch that makes a hotel stay truly memorable. Thus, will you accept the convenience of automation, or do you believe the human touch is irreplaceable? The future of hospitality may just depend on your choice.
