If you’ve been living under a rock (or worse, using stock videos), let me catch you up to OpenAI’s Sora model. It is the fancy new toy in AI town. This isn’t your average “make a slideshow with background music” kind of tool. OpenAI Sora is a cutting-edge text-to-video model that will transform your written prompts into actual minute-long video clips. Yes, you read that right. This is the same powerful tech that’s been behind velvet ropes at OpenAI until now, and its integration into Microsoft’s Bing platform marks the first time this powerful tool is available to users for free, yep, “free”. No subscription needed.
Microsoft Bing Video Creator with OpenAI Sora
Bing may have lived in Google’s shadow for years, but now it’s finally doing something loud. Microsoft dropped OpenAI Sora into the Bing mobile app and called it Bing Video Creator. Anyone with a Microsoft account can jump in and generate AI videos without needing a single dollar. It’s not a cheap trick. It’s the real deal with the same Sora magic OpenAI uses internally. The catch? You’re starting with five-second clips. But for free? We’re not complaining yet. And while Google is still testing its own AI video generation tools in experimental settings. Let’s be honest, why would you waste money on AI video generation anyway when you can do it for free, right?
How to Use Bing Video Creator Without Losing Your Mind?
Let me break it down for you-
- Step 1- Download the Bing mobile app.
- Step 2- Log in with your Microsoft account, don’t pretend you forgot your password, and if you did, then click Forgot Password.
- Step 3- Reset your password, this is optional; you can skip if you’re not a forgetful person.
- Step 4- Boom, you get 10 free videos. After that, it’ll cost you 100 Microsoft Rewards points per video, which you can earn just by Googling, opps Binging stuff.
The catch? Videos are 5 seconds long for now, and you can only queue up 3 at a time. And forget wide-screen for now, it’s all 9:16 vertical, which screams “post me on Reels/TikTok.”
OpenAI Sora on Bing vs. ChatGPT
If you’re wondering how Bing’s version of OpenAI Sora stacks up against the one inside ChatGPT Plus or Pro, here’s the tea. Bing gives you the free, trimmed-down experience. Think of a sample platter. Meanwhile, ChatGPT Pro users are sipping champagne with 1080p, longer video lengths, and no watermark drama. Because, of course, they’re paying for it. That premium version also comes with faster rendering speed and more creative control, which makes it ideal for serious content creators and power users. So, unless you’re paying $20 a month or more, Bing is your only backstage pass to OpenAI Sora. Just don’t expect Oscar-winning clips yet. But who know’s Microsoft might do something unexpected in the future.
What’s Missing?
Okay, I’ll try not to sugarcoat this.
- Videos take ages to generate. That “fast mode” label in OpenAI Sora is more wishful thinking than reality. You’ll likely wait hours instead of minutes, and sometimes longer if traffic spikes. Why? because tons of people are also generating videos with you.
- You’re stuck with only 5-second clips for now. It’s a teaser, not a full movie. Think blinking and it’s over. Just when the magic starts to kick in, the video ends. But it’s just the start.
- No horizontal videos either. Yet. Microsoft says they’re on the way, but we’ve heard that song before. Fingers crossed they actually deliver soon.
Still, this is early-access territory. You’re not buying the whole bakery, yet you’re sampling the first cookie straight out of the oven while it’s still soft and gooey. And even if it’s imperfect, that first bite? Still pretty sweet.
How to Actually Use This for Your Content Strategy?
Look, if you’re a content creator, marketer, or just someone who wants a cool AI video for yourself, this is your playground. Want to drive traffic? Make a short product tease. Want engagement? Ask followers to drop prompts and post the results. Better yet, make a behind-the-scenes reel of you using OpenAI Sora Bing Video Creator because what’s more meta than AI making a video about AI? Isn’t that genius? You can even turn that into a mini tutorial, share it across platforms, and build momentum while showing off your digital wizardry, or as I like to call it, casually using AI like it’s oxygen. Add a voiceover, remix the audio, and suddenly you’re not just creating content, you’re creating curiosity.
So, Is This Worth Your Hype or Nah?
Here’s the bottom line. OpenAI Sora via Bing is raw but revolutionary. You’re not getting polished Pixar-level content, but you are getting a thrilling glimpse into the future of storytelling powered by words alone. So yes, it’s limited. Yes, it’s glitchy. But it’s also free, fun, and finally accessible to anyone with a pulse and a Microsoft account. And if you’re not playing with it yet, you’re sleeping on something that might just blow up your content game, your timeline, and maybe even your next creative obsession. My suggestion? Use it, it’s free and open source.
Toodles! Until we meet next, scroll!
